Service marketing (Record no. 17854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005950 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471758235 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 388.4097 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | VUC |
| -- | 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vuchic, Vukan R. |
| 245 00 - TITLE STATEMENT | |
| Title | Service marketing |
| Remainder of title | People, technology, strategy |
| Statement of responsibility, etc. | Christopher H Lovelock, Jochen Wirtz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 602 p. |
| Other physical details | ill., maps |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical reference(p.563 - 564) and indexs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Local transit |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Transportation engineering |
| Geographic subdivision | United States. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Urban transportation |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 25/03/2009 | Azzuree Solution Sdn.Bhd | 908.70 | 388.4097 VUC | 0000043920 | 10/11/2023 | 40466 | 908.70 | 10/11/2023 | Red Spot |