Marketing engineering (Record no. 13285)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004427 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 032100194X |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8020 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | LIL |
| -- | 1997 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing engineering |
| Remainder of title | computer-assisted marketing analysis and planning |
| Statement of responsibility, etc. | Gary L. Lilien, Arvind Rangaswamy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Mass |
| Name of publisher, distributor, etc. | Addison-Wesley |
| Date of publication, distribution, etc. | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 350 p.: |
| Other physical details | ill; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DPM, DKB, DRM, |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| -- | Mathematical models |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangaswamy, Arvind |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 24/12/2008 | Amiza Publishing | 658.8020 LIL | 0000033327 | 10/11/2023 | 37085 | 10/11/2023 | Buku |