Marketing engineering computer-assisted marketing analysis and planning
Lilien, Gary L.
Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass Addison-Wesley c1997 - xvii, 350 p.: ill; 25 cm.
Includes bibliographical references and index.
032100194X
DPM, DKB, DRM,
Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass Addison-Wesley c1997 - xvii, 350 p.: ill; 25 cm.
Includes bibliographical references and index.
032100194X
DPM, DKB, DRM,
Marketing--Data processing
Marketing--Decision making--Mathematical models