| 000 | 00735nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 0000003017 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 | _a0273686798 | ||
| 090 | 0 | 0 |
_a658.8 _bWOO _c2004 |
| 100 | 0 | _aWood, Marian Burk. | |
| 245 | 0 | 1 |
_aMarketing planning _bprinciples into practice _cMarian Burk Wood. |
| 260 |
_aHarlow, Eng. ; _aNew York _bPrentice Hall Financial Times _cc2004. |
||
| 300 |
_axxii, 379 p. _bill. _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aAccompanying CD-ROM contains Marketing plan pro 6.0 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAAT,AWM,AEN,DAT,DKB,DPM,QPM,DRM,DIB | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 |
_axx, 686 p. _bill. _c24 cm |
||
| 700 | 0 | _aTitle | |
| 999 |
_c9055 _d9055 |
||