| 000 | 03152cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 23705116 | ||
| 005 | 20250516155559.0 | ||
| 008 | 240523s2025 nyu b 001 0 eng | ||
| 010 | _a 2024019506 | ||
| 020 |
_a9781501377099 _q(paperback) |
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| 020 |
_z9781501377082 _q(pdf) |
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| 020 |
_z9781501377075 _q(epub) |
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| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9940.A2 _b.J35 2025 |
| 082 | 0 | 0 |
_a658.8/7 _223/eng/20240523 |
| 100 | 1 |
_aJai, Tunmin Catherine, _eauthor. _95131 |
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| 245 | 1 | 0 |
_aOmnichannel retailing for the fashion business / _cTunmin (Catherine) Jai, PhD, Fulbright Scholar, Associate Professor, Hospitality and Retail Management, College of Human Sciences, Texas Tech University, Jihyun (J.) Kim Vick, PhD, Graduate Studies Coordinator, Professor, Shannon Rogers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bFairchild Books, _c2025. |
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| 300 |
_axvii, 239 pages ; _c28 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 215-232) and index. | ||
| 520 | _a"Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: 1. Build - how to build an omnichannel retail business; 2. Market - how to market via different digital marketing channels; and 3. Operate - the operational side of omnichannel retailing. By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet. Key Features Include: -A fashion or branding case study in every chapter -Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide to help integrate the text into your classroom with sample syllabi and additional class activities -A test bank for every chapter -PowerPoint Slides for every chapter"-- | ||
| 650 | 0 |
_aFashion merchandising. _95134 |
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| 650 | 0 |
_aRetail trade. _91278 |
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| 700 | 1 |
_aVick, Jihyun Kim, _eauthor. _95137 |
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| 776 | 0 | 8 |
_iOnline version: _aJai, Tunmin Catherine. _tOmnichannel retailing for the fashion business _bFirst edition. _dNew York : Fairchild Books, 2025 _z9781501377082 _w(DLC) 2024019507 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _xJP _yDRM |
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| 999 |
_c63031 _d63031 |
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