| 000 | 02761cam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 24046342 | ||
| 005 | 20250516154811.0 | ||
| 008 | 250228s2025 nyu b 001 0 eng | ||
| 010 | _a 2024060495 | ||
| 020 |
_a9781398617391 _q(paperback) |
||
| 020 |
_a9781398617421 _q(hardback) |
||
| 020 |
_z9781398617438 _q(ebook) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.Z354 2025 |
| 082 | 0 | 0 |
_a658.8/12 _223/eng/20250228 |
| 100 | 1 |
_aZaki, Mohamed, _eauthor. _95124 |
|
| 245 | 1 | 0 |
_aData-driven customer experience transformation : _boptimize your omnichannel approach / _cMohamed Zaki. |
| 263 | _a2504 | ||
| 264 | 1 |
_aLondon ; _aNew York, NY : _bKogan Page, _c2025. |
|
| 300 | _apages cm | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Manchester United, Caterpillar, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services"-- | ||
| 650 | 0 |
_aCustomer relations. _92967 |
|
| 650 | 0 |
_aCustomer services. _92247 |
|
| 650 | 0 |
_aMultilevel marketing. _95127 |
|
| 650 | 0 |
_aProduct management. _91230 |
|
| 776 | 0 | 8 |
_iOnline version: _aZaki, Mohamed. _tData-driven customer experience transformation _dLondon ; New York, NY : Kogan Page, 2025 _z9781398617438 _w(DLC) 2024060496 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _xJP _yDRM |
||
| 999 |
_c63027 _d63027 |
||