000			02893cam a22004218i 4500
000			nam a22 7a 4500
001			23365623
005			20250206105836.0
008			231020s2024 nju 001 0 eng c
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_erm11 2023-10-27 to Dewey _wxm13 2023-12-26 _wxm13 2023-12-26
010			_a 2023048234
020			_a9781394190263 _q(cloth)
020			_z9781394190287 _q(adobe pdf)
020			_z9781394190270 _q(epub)
040			_aWaSeSS/DLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHG177 _b.S27 2024
082	0	0	_a658.15/224 _223/eng/20231226
100	1		_aSargeant, Adrian, _eauthor. _93945
245	1	0	_aFundraising principles and practice / _cAdrian Sargeant, Jen Shang, and associates.
250			_aThird edition.
263			_a2404
264		1	_aHoboken, New Jersey : _bWiley, _c[2024]
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"The text is structured in four sections. In the first we begin by providing an overview of the development of the profession and defining the sector it serves. We then move on to consider donor behavior examining who gives, why people give and the social and environmental influences on that behavior. In our second section we focus on fundraising planning providing an overview of the planning and budgeting process. We will also examine how to assess fundraising activity and to appraise the potential for future fundraising investment. Our third section deals with what we term the methods of fundraising, examining various direct response media, digital fundraising and then major gifts, bequest/planned giving and corporate/grant fundraising. We will also examine the critical topic of how to build supporter loyalty and retention. The fourth and final section of the text looks at topics related to fundraising management including the recruitment, management and retention of volunteers. This new edition also offers a chapter on the Great Fundraising project that began in 2012, tracking the characteristics of the leaders that have grown great fundraising, their leadership styles, what they choose to focus on (in achieving great fundraising) and how they think about solving their fundraising problems."-- _cProvided by publisher.
650		0	_aFund raising. _93948
650		0	_aNonprofit organizations _xFinance. _93951
650		0	_aNonprofit organizations _xMarketing. _93954
700	1		_aShang, Jen, _d1979- _eauthor. _93957
776	0	8	_iOnline version: _aSargeant, Adrian. _tFundraising principles and practice _bThird edition. _dHoboken, New Jersey : Wiley, [2024] _z9781394190287 _w(DLC) 2023048235
985			_aWaSeSSCIP _d2023-10-20
999			_c62727 _d62727