| 000 | 00823 a2200265 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250212162027.0 | ||
| 008 | 250212b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781119802860 _qpaperback |
||
| 040 |
_aOCLC _beng _dPUO _epuo |
||
| 082 |
_a658.8 _bAEK 2023 |
||
| 100 |
_aAaker, David A. _93897 |
||
| 245 |
_aStrategic Market Management, _bDavid A. Aaker, Christine Moorman |
||
| 264 |
_bHoboken, New Jersey _aWiley, _c2023 |
||
| 300 |
_a ix, 326 pages _billustrations _c 24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 650 |
_aMarketing General _94167 |
||
| 650 |
_a Marketing Management _93033 |
||
| 650 |
_aStrategic planning _91695 |
||
| 650 | _2Marketing Gestion | ||
| 700 |
_aMoorman, Christine _94170 |
||
| 942 |
_2ddc _cBK _xJP |
||
| 999 |
_c62706 _d62706 |
||