000			02044cam a22002778i 4500
001			23327939
005			20241219161909.0
008			230925t20242024nju 001 0 eng c
020			_a9781394204700 _q(cloth) _cRM92.00
040			_aMdU/DLC _beng _erda _cPUO _dDLC
082	0	0	_a658.87 _bKOT 2024
100	1		_aKotler, Philip _eauthor _91443
245	1	0	_aREDEFINING RETAIL : _b10 Guiding Principles for a Post-Digital World / _cPhilip Kotler and Giuseppe Stigliano
264		1	_aHoboken, NJ : _bWiley, _c2024
264		4	_c©2024
300			_axxxvi, 358 pages: _bcolour illustrations; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index
520			_a"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritiseA̲ the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due to the fragmentation of the market, there have been several rapid and chaotic changes, including Covid-19, competitive pressures and disrupted customer behaviours. The large number of retailers that have gone out of business in recent years shows us that the scenario has changed and closures have pushed some to use terms like "apocalypse" or "Armageddon" to describe the difficulties of the current situation. However, it is wrong to assume that the failure of a large number of shops and stores heralds the end of brick-and-mortar retail. If anything, it decrees the end of a model that has remained unchanged for decades and that seems to be inadequate for the Digital Age. In other words -- Covid was an abrupt disruption, but many changes were overdue"--
650		0	_aRetail trade _xTechnological innovations _92868
650		0	_aRetail trade _xResearch _92871
700	1		_aStigliano, Giuseppe _eauthor _92874
942			_2ddc _cBK _h658.87 _iKOT 2024 _xJP _yDPR (PERUNCITAN)
999			_c62421 _d62421