| 000 | 01939cam a2200373 i 4500 | ||
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| 001 | 20304002 | ||
| 005 | 20241129114554.0 | ||
| 008 | 180123t20182018nyuab b 001 0 eng d | ||
| 020 |
_a9780789759603 _cRM157.30 _qpaperback |
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| 040 |
_aYDX _beng _cPUO _erda _dJRZ _dOCLCF _dDLC |
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| 082 | 0 | 4 |
_a658.872 _bHEM 2018 |
| 100 | 1 |
_aHemann, Chuck _eauthor _92310 |
|
| 245 | 1 | 0 |
_aDIGITAL MARKETING ANALYTICS : _bMAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD / _cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
| 250 | _aSecond edition | ||
| 264 | 1 |
_a[New York] : _bPearson Education, Inc., _c2018 |
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| 264 | 4 | _c©2018 | |
| 300 |
_axix, 252 pages : _billustrations, map ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aUnderstanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data. | |
| 650 | 0 |
_aInternet marketing _91692 |
|
| 650 | 0 |
_aDigital media _92145 |
|
| 650 | 0 |
_aSocial media _92313 |
|
| 650 | 0 |
_aMarketing _xManagement _92205 |
|
| 650 | 7 |
_aDigital media _2fast _92145 |
|
| 650 | 7 |
_aInternet marketing _2fast _91692 |
|
| 650 | 7 |
_aMarketing _xManagement _2fast _92205 |
|
| 650 | 7 |
_aSocial media. _2fast _92313 |
|
| 700 | 1 |
_aBurbary, Ken, _eauthor _92316 |
|
| 700 | 1 |
_aOwyang, Jeremiah _eForeword _92319 |
|
| 942 |
_2ddc _cBK _h658.872 _iHEM 2018 _xJP _yDPR (PERUNCITAN) |
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| 999 |
_c62298 _d62298 |
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