| 000 | 02554cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 22444616 | ||
| 003 | OSt | ||
| 005 | 20241115170733.0 | ||
| 008 | 220225t20222022nyua b 001 0 eng | ||
| 020 |
_a9781398605978 _q(paperback) _cRM 162.93 |
||
| 040 |
_aDLC _beng _erda _cPUO _dDLC |
||
| 082 | 0 | 0 |
_a658.872 _bKIN 2022 |
| 100 | 1 |
_aKingsnorth, Simon _eauthor _91686 |
|
| 245 | 1 | 0 |
_aDIGITAL MARKETING STRATEGY : _bAn integrated approach to online marketing / _cSimon Kingsnorth |
| 250 | _aThird Edition | ||
| 264 | 1 |
_aLondon ; _aNew York, NY : _bKogan Page Limited, _c2022 |
|
| 264 | 4 | _c©2022 | |
| 300 |
_axvi, 399 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aRevised edition of the author's Digital marketing strategy, [2019] | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- | ||
| 650 | 0 |
_aElectronic commerce _xManagement _91689 |
|
| 650 | 0 |
_aInternet marketing _91692 |
|
| 650 | 0 |
_aStrategic planning _91695 |
|
| 776 | 0 | 8 |
_iOnline version: _aKingsnorth, Simon. _tDigital marketing strategy _b3rd. _dNew York, NY : Kogan Page Inc, [2022] _z9781398605985 _w(DLC) 2022010052 |
| 942 |
_2ddc _cBK _xJP _yDPR (Peruncitan) |
||
| 999 |
_c62154 _d62154 |
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