| 000 | 00739nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 0000018836 | ||
| 008 | 150325 eng | ||
| 020 | _a0199556601 | ||
| 020 | _a9780199556601 | ||
| 050 |
_aHF5415.135 _b.W47 2010 |
||
| 090 | 0 | 0 |
_a658.8101 _bWES _c2010 |
| 100 | 1 | _aWest, Douglas C. | |
| 245 | 1 | 0 |
_aStrategic marketing _bcreating competitive advantage _cDouglas West, John Ford, and Essam Ibrahim. |
| 250 | _a2nd ed | ||
| 260 |
_aOxford _bOxford University Press, _cc2010. |
||
| 300 |
_axxvi, 585 p. _bcol. ill. _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aFord, John B. | |
| 700 | 1 | _aIbrahim, Essam | |
| 999 |
_c56450 _d56450 |
||