000 01062nam a2200253Ia 4500
001 0000018671
008 150318 eng
020 _a9780596516833
050 _aHF5415.153
_bS83 2008
090 0 0 _a658.575
_bSUB
_c2008
245 1 0 _aSUBJECT to change
_bcreating great products and services for an uncertain world
_cPeter Merholz...[et. al].,
250 _a1st ed.
260 _aSebastopol, CA :
_bO'Reilly Media,
_cc2008.
500 _aIncludes bibliographical references (p. [165]-169) and index.
500 _aTo achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Pa
650 0 _aBusiness planning.
650 0 _aConsumer behavior.
650 0 _aConsumers
_xAttitudes.
650 0 _aNew products
_xManagement.
650 0 _aProduct management.
700 1 _aMerholz, Peter.
700 1 _aSchauer, Brandon
700 1 _aVerba, David
999 _c55955
_d55955