| 000 | 00772nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 0000018131 | ||
| 008 | 150225 -cn eng | ||
| 020 | 0 | 0 | _a111809221X |
| 020 | 0 | 0 | _a9781118092217 |
| 020 | 0 | 0 | _a9781118255896 (ebk) |
| 050 | 0 | 0 |
_aHF5415.55 _b.G66 2013 |
| 090 | 0 | 0 |
_a658.812 _bGOR _c2013 |
| 100 | 1 |
_aGordon, Ian _c1952 June 19- |
|
| 245 | 1 | 0 |
_aManaging the new customer relationship _bstrategies to engage the social customer and build lasting value _cIan H. Gordon. |
| 260 | 0 | 0 |
_aMississauga, Ont. _bJ. Wiley & Sons Canada _c2013. |
| 300 |
_axx, 327 p. _bill. _c25 cm. |
||
| 504 | 0 | 0 | _aIncludes bibliographical references and index. |
| 650 | 0 | 0 |
_aCustomer relations _xManagement. |
| 650 | 0 | 0 | _aRelationship marketing. |
| 650 | 0 | 0 |
_aSocial media _xMarketing. |
| 999 |
_c54338 _d54338 |
||