| 000 | 00604nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 0000017937 | ||
| 008 | 150212 nyu eng | ||
| 020 | _a9780071263351 | ||
| 090 | 0 | 0 |
_a658.802 _bCRA _c2009 |
| 100 | 1 | _aCravens, David W | |
| 245 | 1 | 0 |
_aStrategic marketing _cDavid W. Cravens, Nigel F. Piercy |
| 250 | _a9th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill Companies Inc _c2009 |
||
| 300 |
_axv, 784 p. _bill. _c25cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _vCase studies _xManagement |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 0 | _aPiercy, Nigel | |
| 999 |
_c53756 _d53756 |
||