| 000 | 00659nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 0000017035 | ||
| 008 | 120815 nju eng | ||
| 020 | _a9780132102926 | ||
| 050 | _aHF5415.13 | ||
| 090 | 0 | 0 |
_a658.8 _bKOT _c2012 _dX |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th [ed.] | ||
| 260 |
_aUpper Saddle River, N.J. _bPrentice Hall, _c2012 |
||
| 300 |
_axxii, 657p. _bcol. ill. _c28cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 0 |
_aMarketing _xManagement |
| 700 | 1 | _aKeller, Kevin Lane, | |
| 700 | 1 | _aTitle | |
| 700 | 1 |
_axx, 686 p. _bill. _c24 cm |
|
| 999 |
_c51065 _d51065 |
||