| 000 | 00719nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 0000001547 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 | _a9781591396192 | ||
| 090 | 1 | 0 |
_a658.802 _bKIM _c2005 |
| 100 | 1 | _aKim, W. Chan | |
| 245 | 1 | 0 |
_aBlue Ocean Strategy _bhow to create uncontested market space and make the competition irrelevant _cW. Chan Kim, Renee Mauborgne |
| 260 |
_aBoston, Massachusetts _bHarvard Business School _cc2005 |
||
| 300 |
_axv, 240p. _bill. _c23cm |
||
| 504 | _aInclude Bibliographical References and Index | ||
| 650 | 1 | 0 | _aNew products |
| 650 | 2 | 0 | _aAEN, DPM, |
| 650 | 2 | 0 | _aMarket segmentation |
| 700 | 1 | _aRenee Mauborgne | |
| 700 | 1 | _aTitle | |
| 700 | 1 |
_axx, 686 p. _bill. _c24 cm |
|
| 999 |
_c4645 _d4645 |
||