000 00841nam a2200217Ia 4500
001 0000000152
008 231110s9999 xx 000 0 und d
020 _a1587992051
090 0 0 _a658.8302
_bBRU
_c2001
100 0 _aBruner, Gordon C.
245 0 0 _aMarketing scales handbook
_ba compilation of multi-item measures for consumer behavior and advertising - Vol. I V
_cby Gordon C. Bruner, Paul J. Hensel and Karen E. James
260 _aAustralia
_bThomson
_cc2001
300 _axxii,842p.:
_bill.;
_c22cm
500 _aIncludes indexes
504 _aTroubleshooting process operations
_cNorman P. Lieberman
650 0 _aDPM,DRM,AEN
650 0 _aMarketing research IxStatistical methods IxHandbooks, manuals, etc.
650 0 _aScaling (Sosial sciences) IxHandbook, manuals, etc.
700 0 _aHensel, Paul J.
700 0 _aJames, Karen E.
999 _c460
_d460