000 00715nam a2200217Ia 4500
001 0000001287
008 231110s9999 xx 000 0 und d
020 _a184480142X (pbk.)
_c£35.99
090 0 0 _a658.802
_bDOO
_c2005
_dX
100 1 _aDoole, Isobel.
245 1 0 _aStrategic marketing decisions in Global markets
_cIsobel Doole, Robin Lowe.
260 _aAustralia ;
_a[London]
_bThomson Learning
_cc2005.
300 _axxiv, 343 p.
_bcol. ill.
_c28 cm.
504 _aIncludes bibliographical references and index.
650 1 0 _aStrategic planning.
650 2 0 _aDPM, DRM
650 2 0 _aExport marketing
_xManagement.
650 2 0 _aMarketing
_xDecision making.
700 1 _aLowe, Robin
_c1945-
700 1 _atitle
999 _c3865
_d3865