000			00664nam a2200205Ia 4500
001			0000010927
008			231110s9999 xx 000 0 und d
020			_a0256075131
090			_a658.8 _bMAR _c1989
100			_aBerkowitz, Eric N.
245	0	0	_aMarketing _cEric N. Berkowitz, Roger A. Kerin, William Rudelius.
250			_a2nd ed.
260			_aBoston, MA _bIrwin _cc1989.
300			_axxv, 752 p. _bill. (some col.) _c26 cm + _e1 computer disk (5 1/4 in.)
500			_aSystem requirements for computer disk: IBM PC.
504			_aIncludes bibliographical references and index.
650			_aMarketing.
700	0		_aKerin, Roger A.
700	0		_aTitle.
999			_c32785 _d32785