| 000 | 00592nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 0000010296 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 | _a0256030197 | ||
| 090 |
_a658.8 _bMCC _c1984 |
||
| 100 | _aMcCarthy, E. Jerome | ||
| 245 | 0 | 0 |
_aBasic marketing _ba managerial approach _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aHomewood, Ill., _bR. D. Irwin _cc1984 |
||
| 300 |
_axxvi, 755 p. _billus., maps. _c24 cm. |
||
| 504 | _aIncludes index | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 | 0 | _aPerreault, William D. Jr, | |
| 700 | 0 | _aTitle. | |
| 999 |
_c30892 _d30892 |
||