000			00692nam a2200217Ia 4500
001			0000009692
008			231110s9999 xx 000 0 und d
020			_a007116703X
090			_a658.8342 _bPET _c1999
100			_aPeter, J. Paul.
245	0	0	_aConsumer behavior and marketing strategy _cJ. Paul Peter, Jerry C. Olson.
250			_a5th ed.
260			_aBoston _bIrwin/McGraw-Hill _cc1999.
300			_axxv, 545 p. _bill. (some col.) _c26 cm.
500			_aIrwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references (p. 481-510) and indexes.
650			_aConsumer behavior.
650			_aMarketing.
700	0		_aOlson, Jerry C.
700	0		_aTitle.
999			_c29080 _d29080