| 000 | 00660nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 0000009519 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 | _a0071121102 | ||
| 090 |
_a658.8 _bPER _c2002 _dX |
||
| 100 | _aPerreault, William D. | ||
| 245 | 0 | 0 |
_aBasic marketing _ba global-managerial approach _cWilliam D. Perreault, E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill _cc2002. |
||
| 300 |
_axxxii, 815 [28] p. _bcol. ill. _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 |
_axx, 686 p. _bill. _c24 cm |
||
| 700 | 0 | _aMcCarthy, E. Jerome | |
| 700 | 0 | _aTitle | |
| 999 |
_c28561 _d28561 |
||