000			00617nam a2200217Ia 4500
001			0000000890
008			231110s9999 xx 000 0 und d
020			_a0273634356 (pbk.)
090	0	0	_a659.1 _bJEF _c2000
100	0		_aJefkins, Frank
245	0	0	_aAdvertising _cFrank Jefkins and Daniel Yadin
250			_a4th.ed.
260			_aHarlow _bPearson/Prentice Hall _cc2000
300			_axxi, 394 p. _bill. _c23 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising
650		0	_aDRM,DPM,AEN
700			_axx, 686 p. _bill. _c24 cm
700	0		_aTitle
700	0		_aYadin, Daniel
999			_c2674 _d2674