000 00568nam a2200181Ia 4500
001 0000008078
008 231110s9999 xx 000 0 und d
020 _a0471581208
090 _a519.5
_bMCA
_c1975
100 _aMcAllister, Harry E.
245 0 0 _aBrandstorm
_bSurviving and Thriving in the New Consumer-LED Marketplace
_cLiz Nickles and Savita Iyer
260 _aNew York
_bJohn Wiley & Sons
_cc1975
300 _aviii,556p.
_b23cm
504 _aIncludes bibliographies and index
650 _aStatistics.
700 _axx, 686 p.
_bill.
_c24 cm
700 0 _aTitle
999 _c24238
_d24238