000 00660nam a2200217Ia 4500
001 0000000771
008 231110s9999 xx 000 0 und d
020 _a0273695304
090 0 0 _a658.83
_bMAL
_c2005
100 0 _aMalhotra, Naresh K.
245 0 0 _aMarketing research
_ban applied approach
_cNaresh K. Malhotra, David F. Birks.
250 _a2nd ed.
260 _aHarlow
_bPrentice Hall
_cc2005
300 _axxiii, 753p.:
_bill
_c26cm
_cd
500 _aIncludes bibliographical references and index
650 0 _aDRM,AEN,DPM
650 0 _aMarketing research.
650 0 _aMarketing research--Management
700 0 _aBirks, David F.
700 0 _aTitle.
999 _c2317
_d2317