000 00536nam a2200169Ia 4500
001 0000006601
008 231110s9999 xx 000 0 und d
020 _a0130169757
090 _a658.84
_bCOU
_c2001
100 _aCoupey, Eloise.
245 0 0 _aPrinciples of direct and database marketing
_cAlan Tapp.
260 _aUpper Saddle River, NJ
_bPrentice Hall
_cc2001.
300 _axxii, 362 p.
_bill.
_c24 cm.
504 _aIncludes bibliographical references (p. 351-355) and index.
650 _aInternet marketing.
700 0 _aTitle.
999 _c19807
_d19807