| 000 | 00573nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | 0000006484 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 | _a0412063504 | ||
| 090 |
_a025.4 _bMIL _c1960 |
||
| 100 |
_aMills, J. _q(Jack) _c1918- |
||
| 245 | 0 | 0 |
_aIntegrated advertising, promotion & marketing communications _cKenneth E. Clow, Donald Baack |
| 260 |
_aLondon, _bChapman & Hall _cc1960. |
||
| 300 |
_aviii, 196 p. _billus. _c22 cm |
||
| 504 | _aIncludes bibliographies | ||
| 650 |
_aClassification _xBooks. |
||
| 700 |
_axx, 686 p. _bill. _c24 cm |
||
| 700 | 0 | _aTitle | |
| 999 |
_c19456 _d19456 |
||