| 000 | 00650nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 0000000599 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 | _a0070581592 (pbk.) | ||
| 090 | 0 | 0 |
_a658.827 _bSEN _c2005 |
| 100 | 0 | _aSengupta, Subroto. | |
| 245 | 0 | 0 |
_aBrand positioning _bstrategies for competitive advantage _cSubroto Sengupta. |
| 250 | _a2nd.ed. | ||
| 260 |
_aNew Delhi ; _aLondon _bTata McGraw-Hill _cc2005. |
||
| 300 |
_axiv, 297 p. _bill, _c24 cm. |
||
| 504 | _aInclude bibliographical reference and index | ||
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 | _aDPM,DRM,AEN | |
| 700 |
_axx, 686 p. _bill. _c24 cm |
||
| 700 | 0 | _aTitle | |
| 999 |
_c1801 _d1801 |
||