000 00558nam a2200181Ia 4500
001 0000005976
008 231110s9999 xx 000 0 und d
020 _a9780470033616
090 _a621.3845
_bBAL
_c2008
100 _aBallard, B.
_q(Barbara)
245 0 0 _aAccountable marketing
_bthe economics of data-driven marketing
_cPeter J. Rosenwald.
260 _aChichester
_bWiley
_cc2007.
300 _axii, 243 p.
_bill.
_c24 cm.
504 _aInclude indexs
650 _aMobile communication systems.
700 _axx, 686 p.
_bill.
_c24 cm
700 0 _aTitle
999 _c17932
_d17932