000 00739nam a2200217Ia 4500
001 0000000557
008 231110s9999 xx 000 0 und d
020 _a0131548654
090 0 0 _a658.83
_bMAL
_c2005
_dX
100 0 _aMalhotra, Naresh K.
245 0 0 _aBasic marketing research
_ba decision-making approach
_cNaresh K. Malhotra, Mark Peterson.
250 _a2nd.ed.
260 _aUpper Saddle River, N.J.
_bPearson/Prentice Hall
_cc2006.
300 _axl, 631 p.
_bcol. ill.
_c29 cm.+
_e1 CD-ROM (4 3/4 in.)
504 _aIncludes bibliographical references (p. 593-600) and index.
650 0 _aDRM,DPM,AEN
650 0 _aMarketing research.
700 _axx, 686 p.
_bill.
_c24 cm
700 0 _aPeterson, Mark
_c1956-
700 0 _aTitle
999 _c1675
_d1675