000 | 00748nam a2200229Ia 4500 | ||
---|---|---|---|
001 | 0000000488 | ||
008 | 231110s9999 xx 000 0 und d | ||
020 | _a0131525425 | ||
090 | 0 | 0 |
_a658.83 _bMAL _c2005 _dX |
100 | 0 | _aMalhotra, Naresh K. | |
245 | 0 | 0 |
_aBasic marketing research _ba decision-making approach _cNaresh K. Malhotra, Mark Peterson |
246 | 1 | _a3rd ed. | |
250 | _a2nd.ed | ||
260 |
_aUpper Saddle River, N.J. _bPearson/Prentice Hall _cc2006. |
||
300 |
_axl, 631 p. _bcol. ill. _c29 cm.+ _e1 CD-ROM (4 3/4 in.) |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAEN,DRM,DPM | |
650 | 0 | _aMarketing research. | |
700 |
_axx, 686 p. _bill. _c24 cm |
||
700 | 0 |
_aPeterson, Mark _c1956- |
|
700 | 0 | _aTitle | |
999 |
_c1468 _d1468 |