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Best practice cases in branding lessons from the world's strongest brands Kevin Lane Keller by
  • Keller, Kevin Lane
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ Prentice Hall 2003
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.827 KEL.

Brand digital simple ways top brands succeed in the digital world Allen P. Adamson; foreword by David Kirkpatrick by
  • Adamson, Allen P
  • Kirkpatrick, David
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print
Publication details: New York Palgrave Macmillan, 2008
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.827 ADA.

Brand resilience managing risk and recovery in a high-speed world Jonathan R. Copulsky ; foreword by Marty Neumeier by
  • Copulsky, Jonathan R
  • Neumeier, Marty
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print
Publication details: New York Palgrave Macmillan, 2011
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.872 COP.

GOOD for business the rise of the conscious corporation Andrew Benett ...[et al]., by
  • Benett, Andrew
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print
Publication details: New York Palgrave macmillan, 2009
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 338.74 GOO.

The global brand how to create and develop lasting brand value in the world market Nigel Hollis by
  • Hollis, Nigel
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print
Publication details: New York Palgrave Macmillan, 2008
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.827 HOL.

Brandstorm Surviving and Thriving in the New Consumer-LED Marketplace Liz Nickles and Savita Iyer by
  • Nickles, Liz
  • Iyer, Savita
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print
Publication details: England Palgrave Macmillan 2012
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 NIC.

Brand resilience managing risk and recovery in a high-speed world Jonathan R. Copulsky ; foreword by Marty Neumeier by
  • Copulsky, Jonathan R
  • Neumeier, Marty
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print
Publication details: New York palgrave Macmillan 2011
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.872 COP.

THE RAZAK ROUNDTABLE Creating Brand Power for Countries and Companies, 9 January 2013, Kuala Lumpur by
  • xx, 686 p. ill. 24 cm
  • Title
Material type: Text Text; Audience: General;
Publication details: Putrajaya : Razak School of Government, 2013
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (2)Call number: 658.827 RAZ, ...

THE SHOPPING REVOLUTION : How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 / Barbara E. Kahn by
  • Kahn, Barbara E [author]
Edition: Updated and expanded edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Philadelphia : Wharton School Press, 2021
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM (5)Call number: 658.827 KAH 2021, ...

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