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Marketing research an applied approach Naresh K. Malhotra, David F. Birks. by
  • Malhotra, Naresh K
  • Birks, David F
  • Title
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Prentice Hall c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.83 MAL.

Essentials of business information systems Kenneth C. Laudon, Jane P. Laudon by
  • Laudon, Kenneth C
  • Laudon, Jane Price
  • Title
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson/Prentice Hall c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.40 LAU.

DECISION support and business intelligence systems by Efraim Turban...[et al]., by
  • Turban, Efraim
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson/Prentice Hall c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.40 DEC.

Sport marketing a strategic perspective by Matthew D. Shank. by
  • Shank, Matthew D
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 796.06 SHA.

Market-based management strategies for growing customer value and probability Roger J. Best by
  • Best, Roger J
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River,NJ Pearson Prentice Hall c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 BES.

Essentials of business information systems Kenneth C. Laudon by
  • Laudon, Kenneth C
  • xx, 686 p. ill. 24 cm
  • Laudon, Jane Price
  • Title
Edition: 7th.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River,NJ Pearson Education Inc. c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.4038 LAU.

Purchasing & supply chain management analysis,strategy,planning and practice by Arjan J. Van Weele by
  • Weele, Arjan J. Van
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson Learning 2002
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.72 WEE.

Marketing research an integrated approach Alan Wilson by
  • Wilson, Alan
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; Prentice Hall/Financial Times c2006
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.83 WIL.

West?s legal environment of business text, cases, ethical, regulatory and international issues by Frank B. Cross, Roger LeRoy Miller. by
  • Cross, Frank B
  • Cross, Frank B
  • Title
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Minneapolis West Pub. Co. c1995
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 346.73 CRO.

Product strategy and management by Michael Baker by
  • Baker, Michael
  • xx, 686 p. ill. 24 cm
  • Hart, Susan
  • Title
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Financial Times Prentice Hall 2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.56 BAK.

Creating corporate reputations identity,image and performance by Grahame Dowling by
  • Dowling, Grahame
  • xx, 686 p. ill. 24 cm
  • Title
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press c2002
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 659.2 DOW.

Marketing research an applied orientation Naresh K. Malhotra. by
  • Malhotra, Naresh K
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 5th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ Pearson/Prentice Hall c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.83 MAL.

MARKETING ethics cases and readings edited by Patrick E. Murphy, Gene R. Laczniak. by
  • Laczniak, Eugene R
  • Murphy, Patrick E. 1948-
Edition: 1st.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ Pearson Prentice Hall c2006
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 174.4 MAR.

Trade show and event marketing plan, promoto and profit by Ruth P. Stevens by
  • Stevens, Ruth P
  • xx, 686 p. ill. 24 cm
  • Title
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Thomson c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 659.152 STE.

PRINCIPLES of marketing Philip Kotler ... [et.al]., by
  • Kotler, Philip
  • Wong, Veronica
Edition: 4th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Prentice-Hall c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 PRI.

Marketing communications contexts, strategies, and applications Chris Fill. by
  • Fill, Chris
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 4th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pearson Education LTD c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.802 FIL.

MIS cases decision making with application software M. Lisa Miller. by
  • Miller, M. Lisa
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 3rd.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson Prentice Hall c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.4038 MIL.

Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • xx, 686 p. ill. 24 cm
  • Kanuk, Leslie Lazar
  • Title
Edition: 9th.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson Prentice Hall c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8342 SCH.

Managing careers theory and practice Yehuda Baruch. by
  • Baruch, Yehuda
  • xx, 686 p. ill. 24 cm
  • Title
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex, England ; New York FT Prentice Hall C2004
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 650.1 BAR.

Leadership in health care a European perspective Neil Goodwin. by
  • Goodwin, Neil 1951-
  • xx, 686 p. ill. 24 cm
  • Title
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon ; New York Routledge c2006
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 362.1068 GOO.

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