MARKETING principles and perspectives /  
William O. Bearden ...[et.al]. 
 - xi, 588.  ill.;  28 cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0073101206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 2007 X