TY  - BOOK
AU  - Wood, Marian Burk.
AU  - xx, 686 p.
AU  - Title
TI  - Marketing planning: principles into practice
SN  - 0273686798
PY  - 2004///
CY  - Harlow, Eng., New York
PB  - Prentice Hall Financial Times
KW  - AAT,AWM,AEN,DAT,DKB,DPM,QPM,DRM,DIB
KW  - Marketing
KW  - Management
N1  - Accompanying CD-ROM contains Marketing plan pro 6.0; Includes bibliographical references and index
ER  -