Wood, Marian Burk. <br/><br/>
Marketing planning  principles into practice 
Marian Burk Wood. 
 - Harlow, Eng. ;  New York  Prentice Hall Financial Times  c2004. 
 - xxii, 379 p.  ill.  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanying CD-ROM contains Marketing plan pro 6.0 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273686798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AAT,AWM,AEN,DAT,DKB,DPM,QPM,DRM,DIB<br/>Marketing--Management.