TY  - BOOK
AU  - Varey, Richard J
AU  - xx, 686 p.
AU  - Title
TI  - Marketing communication: Principles and practice
SN  - 041523039X
PY  - 2001///
CY  - London
PB  - Routledge, Taylor Francis Groups
KW  - AEN,DRM,DPM
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes; Troubleshooting process operations
ER  -