Varey, Richard J <br/><br/>
Marketing communication  Principles and practice 
Richard J Varey 
 - London  Routledge,  Taylor Francis Groups  c2001. 
 - xxv,339 p. :  ill.,  24cm 
<br/><br/>Includes bibliographical references and indexes. Troubleshooting process operations 
<br/><br/><label>ISBN: </label>041523039X  rm378.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AEN,DRM,DPM<br/>Communication in marketing