Peter, J Paul <br/><br/>
Consumer behavior and marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 8th.ed. 
 - Boston  McGraw-Hill/Irwin  c2008. 
 - xix, 555 p. :  ill., map  27 cm 
<br/><br/>Includes bibliographical references (p.499-528) and index Troubleshooting process operations 
<br/><br/><label>ISBN: </label>9780073529851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AEN,DRM,DPM<br/>Consumer behavior.<br/>Marketing