TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Opresnik,Marc Oliver
TI  - Marketing : :  an introduction / 
SN  - 9781292433103
PY  - 2023///]
CY  - Harlow : 
PB  -  Pearson, 
KW  - Marketing
N1  - Kotler's name appears first on the earlier ed; Includes bibliographical references and index
ER  -