Armstrong, Gary,  <br/><br/>
Marketing :    an introduction /  
Gary Armstrong, Phil Kotler with Marc Oliver Opresnik. 
 - Fifteenth edition, global edition. 
 - 701 pages :    illustrations ;    28 cm. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292433103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.