TY  - BOOK
AU  - Hughes,Tim
TI  - Social selling: techniques to influence buyers and changemakers 
SN  - 9781398607323
AV  - HF5438.25 .H8656 2022
U1  - 658.85 23/eng/20220914
PY  - 2022///
CY  - London, New York, NY
PB  - Kogan Page
KW  - Selling
KW  - Social aspects
KW  - Sales management
KW  - Internet marketing
KW  - Social media
KW  - Customer relations
N1  - Includes bibliographical references and index
N2  - "Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area"--
ER  -