Social selling : techniques to influence buyers and changemakers /
Timothy Hughes.
- Second edition.
- xiv, 314 page : illustrations ; 24 cm
Includes bibliographical references and index.
"Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area"--
9781398607323 9781398607385
2022043413
Selling--Social aspects. Sales management. Internet marketing. Social media. Customer relations.