TY  - BOOK
AU  - Kahn,Barbara E.
TI  - THE SHOPPING REVOLUTION: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 
SN  - 9781613631140
U1  - 658.827 
PY  - 2021///
CY  - Philadelphia
PB  - Wharton School Press
KW  - Branding (Marketing)
KW  - Strategic planning
KW  - Customer relations
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - Technological innovations
KW  - Corporations
KW  - Growth
N1  - Includes bibliographical references (pages 141-173) and index
N2  - The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
ER  -