TY  - BOOK
AU  - Hanlon,Annmarie
TI  - Digital marketing: strategic planning & integration 
SN  - 9781529742817
AV  - HF5415.1265 .H35775 2022
U1  - 658.87202854 23
PY  - 2022///]
CY  - Los Angeles, London
PB  - SAGE
KW  - Internet marketing
KW  - Marketing sur Internet
KW  - fast
KW  - nli
N1  - Originally published: 2019; Includes bibliographical references and index; Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing
ER  -