Hanlon, Annmarie, <br/><br/>
Digital marketing :  strategic planning & integration / 
Annmarie Hanlon. 
 - Second edition. 
 - xvii, 454 pages :  illustrations (chiefly color) ;  25 cm 
<br/><br/> Originally published: 2019. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing. 
<br/><br/><label>ISBN: </label>9781529742817 9781529742800 
<br/><br/><label>LCCN: </label>2021943757 
<br/><br/><label>Nat. Bib. No.: </label>GBC1K4682  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020418306  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Marketing sur Internet.<br/>Internet marketing.<br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .H35775 2022 
<br/><br/><label>Dewey Class. No.: </label>658.87202854