TY  - GEN
AU  - Aaker, David A. 
AU  - Moorman, Christine
TI  - Strategic Market Management,: David A. Aaker, Christine Moorman 
SN  - 9781119802860
U1  - 658.8 
PY  - 2023///
CY  - Wiley, 
PB  - Hoboken, New Jersey
KW  - Marketing General
KW  -  Marketing Management
KW  - Strategic planning
KW  - Marketing Gestion
ER  -