TY  - BOOK
AU  - Hemann,Chuck
AU  - Burbary,Ken
AU  - Owyang,Jeremiah
TI  - DIGITAL MARKETING ANALYTICS: MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD 
SN  - 9780789759603
U1  - 658.872 
PY  - 2018///
CY  - [New York]
PB  - Pearson Education, Inc.
KW  - Internet marketing
KW  - Digital media
KW  - Social media
KW  - Marketing
KW  - Management
KW  - fast
N1  - Includes bibliographical references and index; Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.


ER  -