Hemann, Chuck <br/><br/>
DIGITAL MARKETING ANALYTICS :  MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD / 
Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] 
 - Second edition 
 - xix, 252 pages :  illustrations, map ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.<br/><br/> 
<br/><br/><label>ISBN: </label>9780789759603  RM157.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Digital media<br/>Social media<br/>Marketing--Management<br/>Digital media<br/>Internet marketing<br/>Marketing--Management<br/>Social media.
<br/><br/><label>Dewey Class. No.: </label>658.872  / HEM 2018